Who’s That Girl? It’s not Jess, it’s you in your new Who’s That Girl wardrobe!

Arriving this Autumn at Atom Retro is Retro Belgian brand, Who’s That Girl, and it’s sister brand, Wow To Go! WTG is all about feel good fashion - with fabulous Retro 60s & 70s themes and all the while being easy and comfy to wear. (None of that ‘How on Earth am I meant to put this on?!’ here!) The designer, Catherine Talpe says, ‘If you want to look good, first of all you have to feel good. It’s simple really: we only design what we want to wear ourselves and don’t find anywhere else. If it’s not flattering and comfortable, then it’s just not going to be sold at WTG!’

The Autumn and Winter collection concentrates these principles in three main themes - Sunset Boulevard and Verona: Fabulous fashion meets a dash of old school kitsh, Americana and The Gold Rush: That all American western look in compliment worthy clothing and Duty and Lindy: A nod to some vintage dance floors and dance crazes - with flapper styles all the way through to Lindy Hop swing dresses! Look out for Who’s That Girl and Wow To Go arriving at Atom Retro now.

www.atomretro.com/whos_that_girl

This article was originally published in Up&Atom Magazine, Issue 1.

The winners of our recent Ben Sherman: 50 Years of British Style Culture are...

Winner of the Ben Sherman Book - Cass O'Callaghan from London! 

Winners of the Atom Retro vouchers runners up prizes - Paul Biggerstaff from Marlow and Jimmy Barr from Potterhill in Paisley both win a £25.00 Atom Retro Voucher!

Look out for more competitions soon!

Christmas Parties are looming up! Do you need a new dress? (You can never have too many!) Here's a selection of our most stunning Party Dresses for Christmas 2013...





















1. Bettie Page 'Jazmin' Dress £84.99

One of Bettie Page's best selling dresses, back for Christmas 2013! This simple, classy dress is simply gorgeous with fold down back detail and single button.




















2. Pretty Dress Company 'Kelly' Dress £94.99

Inspired by 1940's and 50's dress worn by stars of the silver screen, this Pretty Dress company Dress in teal features contrast shoulder panel and cut out front, in teal and black with matching belt.

The Most Famous Club in the World ® - The Cavern Club. Any music fan will have heard of The Cavern Club in Liverpool. The spiritual home of The Beatles, the club has had pretty much every musical icon on its famous stages from The Kinks, The Hollies, The Rolling Stones, Queen and Bo Diddley, through to Oasis, Arctic Monkeys and Adele.

New in - and exclusively available only from Atom Retro and The Cavern Club itself, are 2 fantastic new bags - a 60s style flight bag and a nod to the Northern Soul Mods in a bowling bag. Both bags are made in England and available in Black or Dark Green, featuring a vintage Cavern Club logo on a brick background - referring back to the famous Cavern arches and bricks. Bag yourself one of these as they won’t be around for long!

View all of The Cavern Club range available at Atom Retro at
www.atomretro.com/cavern_club

Christmas Party Season is upon us once again! Here's 10 fab smart shirts (in no particular order) - perfect for Christmas Do's, Parties or even the big day itself!





















1. Guide London Paisley Circle Shirt - £62.99

Swirling Psychedelic Sixties circles and Retro paisley design subjected to a striking graduated colour blend. Topped off with traditional Mod button down collar. A style that is perfect for the festive party season. 




















2. Guide London Stripe Trim Shirt - £52.99

A cool Retro twist on the classic Mens smart dress shirt. Guide London punctuate the collar, cuffs and placket with a striking Retro trim to compliment the tailored Mod vibe. A hint of Vintage gangster styling. Perfect for pairing with a your Mod suits and spatz brogues. 

Kevin Stone, owner of The Stone Consultancy and brand director for The Vast Agency, knows all there is to know about Baracuta. Atom Retro caught up with him for a swift half.

Atom Retro - Hello Kev, what you drinking?
Kevin Stone - A pint of real ale please.

AR - So Kev how long have you been kicking about the industry?
KS - its a long time but in essence it feels like yesterday as it’s such an exciting industry and it’s even faster paced this days with on-line retailing, social media and buying seasons becoming shorter.

AR - You are involved with Baracuta and have a love of all things heritage, tell us how this started.
KS - It started in 1977 at the age of 16 at Bilton Youth Club (Harrogate, North Yorkshire). That’s when I discovered Northern Soul. Two years later I went to Wigan Casino and many years later I found myself working for the brands that we wore at the mecca of soul.

AR - Which brands are we talking about?
KS - Three in particular have had a large impact on my career; Fred Perry, Ben Sherman and Baracuta. I was European Sales & Marketing Director at Fred Perry. I joined in 1996 shortly after Oasis played at Maine Road; I mention this moment as it was a tipping point for the brand, as overnight it switched its focus away from tennis and into lifestyle, exciting times! I then took up the reigns at Ben Sherman. This was a pivotal time for the brand as it looked to change its position as a brand that sold tons of shirts to lots of retailers. Our brief was to change it into a British lifestyle brand that not only looked backwards but also forwards; a brand with a heritage of modernity.

AR - And now you are working with Baracuta...
KS - I have been associated with the brand for 10 years. It’s a wonderful brand full of provenance. I’ve headed up design, ran the marketing, designed the first website, ran the PR before we took on Village Press, worked on all the collaboration projects - it’s really is hard-coded into my DNA.

AR - The Baracuta brand was recently sold. What can you tell us about that?
KS - The brand has been bought by WP Lavori in Corso. They are a fantastic business dedicated to heritage brands. They have a real passion, something we both have in common. They are great fun to work with very knowledgeable, In my opinion, the brand couldn’t be in safer hands.

AR - What’s next for Baracuta then?
KS - The new direction is very much the old direction but with much more finesse. For now we are concentrating on outerwear, the brands heritage, making our iconic pieces here in the UK, but upgrading all the materials, hardware, improving the fit.

AR - What pieces key pieces should we be looking out for?
KS - I’m busy with the Spring 2014 collection. The new Made in England Trench is receiving a lot of attention; it’s going to be a must have item!

AR - What else is going on then Kev, you’ve always got your fingers in lots of pies?
KS - The creative agency that I am involved in is very busy and we are working on some great projects. We love British brands and we have some great lifestyle ones in the portfolio, including Tootal, Private White VC, Twisted UK, Johnny Tuxedo and Gibson London to name drop a few.

AR - Thanks for your time, Kev!

This article was first published in Up&Atom Issue 1.

You can't have failed to notice the new Baracuta G9 and G4! The original Harrington Jacket - much copied, but never bettered, is now better than ever. Relaunched earlier this year, with improved fabrics, fits and styles, you've never owned a better Harrington Jacket.

The new Baracuta G9 Original and G4 Original retain all the aspects that make it the authentic Baracuta Harrington - the ribbed, double button collar, the 2 button down pockets, the inside button pocket, raglan sleeves, elasticated waist and cuffs (on the G9, open waist on the G4 with buckle cinch), iconic 5-point 'Umbrella' vent to reverse and of course, the famous Fraser Tartan lining. But add to this an improved fit - the jacket is now slimmer and more fitted than the old styles, giving a much more flattering shape - and better fabrics - the G9 Original is a Poly-cotton shell with a 'Coolmax' lining. The unique 'Coolmax' lining keeps moisture away from the skin, keeping the wearer cool and comfortable. This is really the Mod connoisseur's Harrington Jacket. A really special Jacket for the discerning Mod, when only the best will do, buy the Baracuta.

For Winter 2013, the G9 and G4 are in new colours Beech green and Oak brown, plus the range will feature highlights in the form of Baracuta  G9 Winter Jackets - padded for warmth, Baracuta Parkas and a rather special leather G9 jacket. Time to get your wish list updated!

More info about the new Baracuta can be found on our Baracuta Guide at www.atomretro.com/baracutaharrington, or dive right in to the current range at www.atomretro.com/baracuta



Baracuta Original G9 in Beech
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This article was originally published in Up&Atom Magazine, Issue 1