For over 60 years, Original Penguin’s distinct style and aura has been emblazoned on originators and pioneers that have helped shape the cultural landscape around them. Emanating from the banks of the Mississippi, Original Penguin has grown from a local success story to a globally defined landmark of individuality that has represented Americana since 1955, and is set to celebrate six decades with a unique birthday celebration this November.


Win 2 tickets to Original Penguin's exclusive event!






Taking place at renowned London hot spot Dingwalls, this very special celebration will play host to an evening of trailblazers who have taken 2015 by storm.  Heading up the night will be international multi-platinum selling duo Sigma, fresh from a year that has seen them obliterate the UK dance scene with a succession of seismic club anthems and establishing them as the leading name at the biggest events on the electronic music scene. Supporting the night will be Croydon’s shaman of seduction Dornik, an underground pioneer whose meticulously crafted electro soul and sumptuous, arty R n’ B has marked him out as a true shining light on the UK club scene and his eponymous debut album has received huge critical acclaim.

The winners of our recent Ben Sherman: 50 Years of British Style Culture are...

Winner of the Ben Sherman Book - Cass O'Callaghan from London! 

Winners of the Atom Retro vouchers runners up prizes - Paul Biggerstaff from Marlow and Jimmy Barr from Potterhill in Paisley both win a £25.00 Atom Retro Voucher!

Look out for more competitions soon!

The Ben Sherman Shirt is 50 years old this year. Ben Sherman needs no introduction; the name has been synonymous with Mod style and classic looks since it’s launch in 1963 - but Ben Sherman wasn’t always Ben Sherman.

The original Ben Sherman was born in Brighton, UK in 1925. After moving to the US in his twenties, Ben began a career in clothing manufacture, and changed his name to Ben Sherman. Moving back to the UK he opened his first factory in Brighton.

Drawing on 50s American Ivy League style, the first Ben Sherman shirt arrived in 1963. Using high quality imported American fabrics for Oxford shirts in Yellow, Pale Pink and Blue, as well as candy stripes, the initial reception to all the colour was lukewarm in the conservative early 60s. However, the shirt was soon recognised by the Mods who adopted it as their shirt of choice.

To celebrate their anniversary Ben Sherman have reissued several ‘archive print’ shirt fabrics in paisleys, florals and more. Look out for them at Atom Retro soon. Also, a book has been published; Ben Sherman: 50 Years of British Style Culture by Josh Sims. To try and win a copy, head over to http://www.atomretro.com/competition, answer the question and cross your fingers! 2 lucky runners up will each receive a £25 Atom Retro Voucher too!

If you only have one button down shirt in your wardrobe, make sure it’s a Ben Sherman Shirt. Here’s to the next 50 years! 

Check out the Archive Prints and new season Ben Sherman at www.atomretro.com/ben_sherman