Coming soon to Atom Retro, Pretty Green's Beatles collection! Each season Pretty Green designs a limited edition theme collection and as 2017 is the 50th anniversary of The Beatles' Sgt Pepper's Lonely Hearts Club Band, the Summer of Love and All You Need Is Love, the timing for the Pretty Green Beatles collection is perfect.

Officially licenced by The Beatles and Apple Corps, the Pretty Green Beatles collection will include mens shirts, t-shirts, jackets, kaftan shirts and of course, a parka. Each piece in the range is inspired by or based on outfits and fashion worn by the Beatles, along with the music and artwork from the iconic Sgt Pepper's album.

Guaranteed to raise a smile, the Pretty Green x Beatles collection is also guaranteed to be in high demand - and very limited edition so don't miss out - sign up to our mailing list to be the first to know.

The collection will be available in Autumn 2017 at Atom Retro.

Somewhere In A Field In Hampshire (Alright?)

Spendin' Summer Poolside 

 

Maybe you're maxing an' relaxing poolside this summer? Whether on the beach or by a swanky swimming pool in a resort hotel, take these essentials to keep your cool.

1. Retro T-Shirts

- Can never have too many retro tees, and it's as if Ben Sherman knew we'd be hangin' out poolside this summer with this fab retro guitar shaped pool tee. Summer mod style.

2. Wayfarer Sunglasses

- The Wayfarer is a style that looks good on everyone. Since Ray-Ban developed it's first Wayfarer back in 1956, the style has had many updates, twists and details added to it, but you can't go wrong with a classic Wayfarer look. These Ray-Ban New Wayfarer Sunglasses are perfect for summer. (In case you were wondering, the New Wayfarer differs from the classic Wayfarer Sunglasses by being slightly smaller and less angled than it's classic style brother).

3. Beach shoes

- These Lyle & Scott mesh plimsoles are perfect beach to evening wear. Mesh upper keeps your feet cool and comfy.

4. Swim Shorts

- Naturally if we're hanging out by the pool, you might like to take a dip! These retro 70s pool print swim shorts from Afield Clothing are perfect. Quick dry fabric too!

5. Bluetooth Speaker (Battery powered!) 

- Take your music wherever you go this summer with the GPO Retro Mini Westwood, a battery operated, mini bluetooth speaker which will give up to 5 hours of playback time when fully charged.S Stream music from your phone or MP3 player. Also available in black.

Shop this outfit here!

 Summer In The City

- A backpack is an essential at any time of year. Eastpak bags are so confident in their rucksacks, they come with a 30 year guarantee. We've picked the Eastpak Out Of Office backpack which has a padded laptop or tablet sleeve and a fantastic 27 litre capacity.

Shop this outfit here!

Perfect for them summer festivals, this outfit is sure to keep you cool whilst you're rocking out to your favourite bands. The barrel bag is sure to come in handy for your essentials and a pair of Ray-Ban's are a must for a sunny day!




It's all about statement prints this summer and whats better than this fab Pretty Green paisley camo jacket? Teamed with a pair of skinny jeans and deserts boots, it finishes it off with a hint of military inspiration.



A gorgeous outfit featuring the striking daisy denim dress. Teamed with a light weight crochet cardigan, it's sure to come in handy for them cooler festival nights!

Cool retro looks and vintage style is hot this summer, with bold prints, fresh colours and classic iconic sunglasses that are never out of fashion. Here's our quick guide to bagging the retro look this summer:

Outfit #1: Chilled




Outfit #3: Swagger


A classic retro summer ensemble - nifty graphic tee, chino shorts, a straw trilby and retro 80s inspired deck shoes, all topped off with a rock and roll pair of Aviator sunglasses. Simple, stylish, easy to wear and effortlessly cool.

1. Pretty Green CND Peace Print Tee, £34.99
2. Dasmarca Adrian Straw Trilby Hat, £44.99
3. Ray-Ban Aviator Sunglasses in Gold/Green, £124.99
4. Luke 1977 Frigate Deck Shoes, £74.99
5. Pepe Jeans McQueen Chino Shorts, £44.99

(Note: Prices correct at time of publication. May be subject to change)


Further Reading: 

• Ray-Ban Icons Sunglasses: The Aviator
• Ray-Ban Icons Sunglasses: The Wayfarer
• Ray-Ban Icons Sunglasses: The Clubmaster
• New Saddle Shoes from GH Bass for Summer 2016

A Pocket Full Of

Dean West: It had been a dream of Liam’s for sometime, to create a clothing brand that reflected his personal style. He always knew what it would be called (the name, taken from the track on The Jam’s Sound Affects, means money), designed the logo, taking his inspiration from The Beatles Rubber Soul album and set about gathering a team of like minded people together to help make it happen.
We started with a small collection based on the outfits worn by the kids in Ethan Russell’s photo book from The Who’s Quadrophenia album; a parka, a striped boating blazer, a Harrington, the target t-shirt. So with a core of traditional British street clothes, still at the heart of every collection, we’ve developed and grown those same looks into the broader brand offer you see today.

U&A: There’s several elements to the Pretty Green range, including limited edition collections. What’s the inspiration behind these ranges? Can you give us some inside info on future ranges?!

DW: We’re an extremely music obsessed bunch at Pretty Green and music is always at the heart of every collection. Pretty much every piece you see can be tracked back to an authentic link with the world of rock and roll. Our eponymous Lennon Jacket is based on the ones worn by The Beatles at their Shea Stadium gig in America, ’65. A print based on the embroidery on George Harrison’s kaftan in ’68, that jacket Keith Richards was wearing in the photo of him in a scuffle outside the Speakeasy in ’70, the graphic from the t-shirt Keith Moon was wearing in his incredible solo at Hammersmith Odeon in ’72. There’s so much we draw from. The embroidery on next seasons desert boots for instance is John Lennon’s guitar strap from The Beatles last live performance on the roof of Apple in Savile Row in ’69.

U&A: Pretty Green is a complete menswear brand with clothing, footwear and accessories in it’s range. What exciting pieces can we expect to see added to the range going forward?

DW: Well, we’ve really expanded the footwear offer, from 9 styles to about 50, so that’s very exciting. The tailoring collection is coming along very nicely thank you. The Theme collection next season is all about Abbey Road and the album cover artwork of Storm Thorgerson. We’ve taken the giant pig seen floating above the Battersea Power Station on the cover of Pink Floyd’s Animals album and used it as the collection motif, but we’ve embellished it with black and white stripes representing the famous zebra crossing outside Abbey Road studios.

U&A: You’ve been with Pretty Green from it’s inception, but what did you do before tackling this project?

DW: I’ve been working in fashion since I was very young. My Nan was a seamstress in Soho and my Dad, who trained at Simpsons of Piccadilly, made leather jackets and was proud to include Apple, the Beatles’ clothes store in Baker Street amongst his customers. I’ve had many roles over a long and happy career, from an international buying director for a key independent to creating and opening stores for brands in Tokyo, taking in retailer of the year, export manager at Ted Baker and working in a tannery in Mumbai along the way. Pretty Green feels like the role I was working towards the whole time though, to be honest. I love every minute!

U&A: What’s your favourite Pretty Green piece? Is there anything you’d like to add to the range?

DW: My personal favourite is the Fool On The Hill Overcoat from the second collection. It was a beautiful re-imagining of a British military coat from the mid 1800’s. We made it in the original fabric, a 900 gram cavalry twill, so dense it could apparently stop a musket ball at 100 yards and had a domed Pretty Green logo brass button specially cast for it. The half belt at the back and inverted vent gave it a striking flared-out silhouette. Really cool and very 70s rock star!

I’d quite like to do a version of the traditional Perfecto leather jacket. The double breasted, zip front, cinched biker jacket as sported by Brando, Iggy, Sid, etc but as it’s the jacket most associated with the Rockers of the 60s I’m not sure how well it would be embraced by our loyal mod followers!

U&A: What’s your personal style?

DW: I dress to fit my mood really, but I have a real passion for Japanese raw selvedge denim and only ever wear dark jeans, with a t-shirt and leather jacket ideally, but even to weddings, funerals and events with a tailored jacket. Now I’m an older gentleman, I would love to have a Savile Row made to measure suit and a Crombie overcoat, one day!

U&A: What’s next for Pretty Green?

DW: We have a few stores opening over the next few months and a really exciting collaboration launching later this year. (If I tell you, I’d have to kill you though!) Personally I’ll be concentrating on taking the brand a little further afield and into the global market place as my next step. Onwards and upwards!

U&A: Now for a question we always like to ask. Do you have an all-time favourite album and/or film?

DW: Soooo hard! Probably Quadrophenia and Clockwork Orange. Or Marvin Gaye’s What’s Going On and Goodfellas. Or...

U&A: Finally, we’ve got to sneak this one in before we let you go... What’s it like working with Liam Gallagher?

DW: As Liam once described the original Pretty Green 12 colour paisley... ‘It’s fuckin’ Biblical, man!’


Big thanks to Dean! 

This interview was originally printed in Up&Atom magazine, Issue 4 (Winter 2014). 
Image of Dean and Liam used by permission, © Dean West. 

Look out for the Pretty Green Storm Thorgeson & Abbey Road collection arriving soon. Check out the current range of Pretty Green at Atom Retro here.