Somewhere In A Field In Hampshire (Alright?)

Spendin' Summer Poolside 

 

Maybe you're maxing an' relaxing poolside this summer? Whether on the beach or by a swanky swimming pool in a resort hotel, take these essentials to keep your cool.

1. Retro T-Shirts

- Can never have too many retro tees, and it's as if Ben Sherman knew we'd be hangin' out poolside this summer with this fab retro guitar shaped pool tee. Summer mod style.

2. Wayfarer Sunglasses

- The Wayfarer is a style that looks good on everyone. Since Ray-Ban developed it's first Wayfarer back in 1956, the style has had many updates, twists and details added to it, but you can't go wrong with a classic Wayfarer look. These Ray-Ban New Wayfarer Sunglasses are perfect for summer. (In case you were wondering, the New Wayfarer differs from the classic Wayfarer Sunglasses by being slightly smaller and less angled than it's classic style brother).

3. Beach shoes

- These Lyle & Scott mesh plimsoles are perfect beach to evening wear. Mesh upper keeps your feet cool and comfy.

4. Swim Shorts

- Naturally if we're hanging out by the pool, you might like to take a dip! These retro 70s pool print swim shorts from Afield Clothing are perfect. Quick dry fabric too!

5. Bluetooth Speaker (Battery powered!) 

- Take your music wherever you go this summer with the GPO Retro Mini Westwood, a battery operated, mini bluetooth speaker which will give up to 5 hours of playback time when fully charged.S Stream music from your phone or MP3 player. Also available in black.

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 Summer In The City

- A backpack is an essential at any time of year. Eastpak bags are so confident in their rucksacks, they come with a 30 year guarantee. We've picked the Eastpak Out Of Office backpack which has a padded laptop or tablet sleeve and a fantastic 27 litre capacity.

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Cool retro looks and vintage style is hot this summer, with bold prints, fresh colours and classic iconic sunglasses that are never out of fashion. Here's our quick guide to bagging the retro look this summer:

Outfit #1: Chilled




Outfit #3: Swagger


A classic retro summer ensemble - nifty graphic tee, chino shorts, a straw trilby and retro 80s inspired deck shoes, all topped off with a rock and roll pair of Aviator sunglasses. Simple, stylish, easy to wear and effortlessly cool.

1. Pretty Green CND Peace Print Tee, £34.99
2. Dasmarca Adrian Straw Trilby Hat, £44.99
3. Ray-Ban Aviator Sunglasses in Gold/Green, £124.99
4. Luke 1977 Frigate Deck Shoes, £74.99
5. Pepe Jeans McQueen Chino Shorts, £44.99

(Note: Prices correct at time of publication. May be subject to change)


Further Reading: 

• Ray-Ban Icons Sunglasses: The Aviator
• Ray-Ban Icons Sunglasses: The Wayfarer
• Ray-Ban Icons Sunglasses: The Clubmaster
• New Saddle Shoes from GH Bass for Summer 2016

The staple of any Retro Sunglasses collection, the Aviator was developed by Bausch & Lomb (the original owners of Ray-Ban) in 1936 and the design patented in 1937.

In the 1920s, new technology in planes meant that pilots were able to fly higher and for longer periods than previously. Some pilots complained that the extended exposure to the sun's glare was giving them headaches and altitude sickness. In 1929, US Army Air Corps Lieutenant General John MacCready asked Bausch & Lomb, who at the time were a New York-based medical equipment manufacturer, to create a pair of sunglasses that would reduce the headaches and nausea experienced by pilots.

The prototype to the Aviator, then called 'anti-glare' sunglasses, was designed in 1936 with plastic frames and green lenses, designed to cut out the glare without impeding vision. The design was updated to its now instantly recognisable thin metal frame the following year and renamed the Ray-Ban Aviator; Aviator after the pilots and the name Ray-Ban chosen to convey that these sunglasses literally banned the rays from the suns from the wearers eyes. The original design featured Ray-Ban's G-15 tempered glass lenses, transmitting 15% of incoming light. The large lenses are slightly convex shaped, to cover the entire range of the human eye and prevent as much light as possible from entering the eye from any angle.

As well as pilots, other groups of people soon found the Aviator useful for purposes. A couple of years after the classic Aviator was developed, Ray-Ban developed a sister style, The Outdoorsman, specifically for activities such as hunting, fishing and shooting.

In the 1940s, gradient lenses and mirror lenses were introduced. These lenses featured a special coating on the upper part of the lens for extra protection, but an uncoated lower lens for a clear view of an aeroplane's controls and instruments.

"People of the Philippines: I have returned" - General MacArthur wades ashore in 1944

During World War II, the Aviator gained more fame in the mainstream after American army General Douglas MacArthur landed on the beaches in the Philippines in 1944. Dramatic newspaper photographs showed him (and other army personnel) wearing Aviator sunglasses, as they waded ashore. "People of the Philippines: I have returned," said General MacArthur in his speech that day.

In the 1950s and 1960s the Aviator grew in popularity moderately. The oversized style, allowing a lot of coverage for the wearer, meant that soon Aviator sunglasses were being adopted by celebrities and politicians.

The Ray-Ban Clubmaster is one of the most enduring pieces of the Ray-Ban Icons range. A style which is steeped in fashion history, it might be surprising to learn that the modern Clubmaster was actually developed by Ray-Ban in 1986. Drawing on over 50 years off fashion heritage and history, this iconic browline style is a timeless classic which returns time and time again.

The Browline style was first manufactured in America in 1947 by a company called Shuron Ltd, under the brand, Ronsir. The early Ronsir Browline glasses featured interchangeable eyewires, bridges and brow pieces, giving the wearer the ability to completely customise and change the look and colour of the glasses as they desired.

Malcolm X in 1965 wearing browline glasses. Image Michael Ochs.

The Browline features a thick upper part to the frame, giving the impression of eyebrows and lending the style it's name, and usually a thin, metal or plastic lower eye frame. The Browline was quickly picked up on and emulated by other eyewear manufacturers, who developed the design further into mens, womens and unisex designs and incorporating features such as unique plaques and materials, including plastic brows made to look like woodgrain which were popular for a time in the fifties.

James Dean in browline glasses

The browline became one of the most popular styles in the fifties and sixties, where the style accounted for half of all glasses sold in America in the 1950s. The style got it's footnote in history when it was worn by figures such as black liberationist, Malcolm X who was frequently photographed wearing browline glasses and also president Lyndon B. Johnson, who was famously pictured wearing browline glasses when he signed his national statement regarding the signing of the 1964 Civil Rights Act.

More famous browline glasses wearers include American actor, James Dean and London gangster, Ronnie Kray, showing how wide the appeal of the style was to people in all walks of life and culture.

In the 1970s there was a decline in popularity for the browline during a backlash against culture and fashion of the 1950s and 60s, which had begun with the late sixties hippie counter culture. The style was viewed standing for some of the more undesirable conformist aspects of the past and were thought too conservative. Despite this, Shuron, the original manufacturer of the browline, passed 16 million pair sold in 1971 and the style did remain popular among older people. In 1978 the browline style had a resurgence, when an anti-disco backlash effected the popularity of the Aviator and Teashade sunglasses (round, John Lennon style sunglasses) which had been at the forefront of eyewear fashion since the decline of the browline's popularity.