Famous for it's Mod Trimfit Shirt, British brand Brutus celebrates it's 50th anniversary this year! And to do it in style, Brutus is launching it's first full lifestyle collection in 20 years.

Launching officially tomorrow (17th March), the new collection for Spring/Summer 2016 features trousers, t-shirts, polos, a Harrington jacket - and of course, all the classic Trimfit shirts Brutus is well known for.

The new collection is already available for order from Atom Retro - bag your favourites today and be the first to wear it!

Brutus was founded in 1966 by brothers, Keith and Alan Freedman, and is still run today by Keith's son, Jonathan. Brutus quickly became famous for their Trimfit shirt - a smartly cut shirt with a darted and box pleat back, the fitted style appealed to Mods and Brutus shirts in gingham, tartans, checks and plains became a wardrobe staple.

In the seventies, Brutus Jeans also shot to fame, with adverts by David Bailey and even a UK number 3 hit for the 'Jeans On' song on the Brutus Jeans TV advert (sung by David Dundas).

Brutus Trimfit is a firm favourite of Atom Retro. Check under the read more for a preview of the 'All I've Ever Known' collection or head over to Atom to order your Trimfit before they all sell out!

Other famous artists can still be seen to wear the iconic polka dot shirt in present day. For example Miles Kane has sported the polka dot shirt in a black and white theme, this showing that the polka dot trend is still going strong and is still very influential when it comes to giving off bold fashion statements.


Ben Sherman has existed for 5 decades and is still going strong.  The Ben Sherman brand has been embraced by almost every youth culture or style movement for the last 5 decades, these ranging from the mods to the 2 tone and ska, right through to Brit pop. Ben Sherman is still worn in the current period by a vast majority of bands and style leaders and is still seen as a major fashion label within the mod culture.


Find these fab new Ben Sherman Polka Dot Shirts here. 

Brutus was initially founded in East London by brothers Keith and Alan Freedman  in 1966, aged just 18 and 17 at the time! The name came about from the aftershave the brothers would wear called 'Brut' they then added the word 'us' and Brutus was born.

It all began with a single sweater, they then began to develop t-shirts, shirts, knitwear and even denim. Customers were seduced to purchasing 'figure hugging' jeans by Brutus' award winning adverts, one of them including singing along to David Dundas in 'Jeans On.' (The tune later went on to be a big hit in the UK reaching number 3!) The company managed to remain the forefront of British fashion for 30 years. The 'Trimfit' shirt in particular was very successful selling in their millions from the late sixties into the mid seventies, rightfully they are documented in numerous articles and books about British fashion.

No wonder then that Keith's son Jonathan Freedman revived the company in 2009 with the 'Trimfit' shirt at the forefront. He has chosen to do so in a low-key manner, cleverly reaching a new generation but also remaining a special memory for the older generation. Keen to make the company as authentic as possible Jonathan has returned to the very same Hong Kong factory that his dad and uncle used when first making the shirt, to ensure that every detail of it remains the same.




A perfect example of the 'Trimfit' is this one, in wide check. With smart roll collar and of course the trademark darted fit, a must for any mod. Striking in colour, mainly indigo with scarlet and also touches of black and white to enhance the check pattern. Short sleeved with the iconic cutaway vent. Also with a left breast pocket, the shirt comes with a complimentary red handkerchief.









Brutus have since expanded the range to include more modern Retro and Mod checks, plus a further range including unique prints.








One example being 'Hawaiian Tiki Girl' Shirt. Inspired by typical Hawaiian shirts however Brutus make this shirt a lot more wearable and smart. Patterned with 50's pinup girls in a striking graphic print. Also pleated at the reverse and of course a  pocket to the chest.












Another newer take on the 'Trimfit' is the Tartan Pocket shirt, the block colour being navy with stand out tartan patch pocket on the chest. The pocket adds a splash of colour to the shirt and makes it a more casual piece. The bright white trademark button up detail is matched on the button down collar and also on the sleeves.













New to collection are the limited edition 'Red Label' shirts, pristine white in colour making them perfect for summer. Available in a short sleeve and a long sleeve, both fashion an est. 1966 locker loop to back and iconic Brutus tab to the chest. Trademark Brutus fit, darted and shaped for the perfect mod fit. Box pleated to the reverse and also with left chest pocket, this shirt comes with complimentary red hankerchief and cardboard pocket square holder.





                                 'Brutus RED LABEL for those who wear their heart on their sleeve.'


                                            Check out the full collection at Atom Retro, Here!

Christmas Party Season is upon us once again! Here's 10 fab smart shirts (in no particular order) - perfect for Christmas Do's, Parties or even the big day itself!





















1. Guide London Paisley Circle Shirt - £62.99

Swirling Psychedelic Sixties circles and Retro paisley design subjected to a striking graduated colour blend. Topped off with traditional Mod button down collar. A style that is perfect for the festive party season. 




















2. Guide London Stripe Trim Shirt - £52.99

A cool Retro twist on the classic Mens smart dress shirt. Guide London punctuate the collar, cuffs and placket with a striking Retro trim to compliment the tailored Mod vibe. A hint of Vintage gangster styling. Perfect for pairing with a your Mod suits and spatz brogues.