Famous for it's Mod Trimfit Shirt, British brand Brutus celebrates it's 50th anniversary this year! And to do it in style, Brutus is launching it's first full lifestyle collection in 20 years.

Launching officially tomorrow (17th March), the new collection for Spring/Summer 2016 features trousers, t-shirts, polos, a Harrington jacket - and of course, all the classic Trimfit shirts Brutus is well known for.

The new collection is already available for order from Atom Retro - bag your favourites today and be the first to wear it!

Brutus was founded in 1966 by brothers, Keith and Alan Freedman, and is still run today by Keith's son, Jonathan. Brutus quickly became famous for their Trimfit shirt - a smartly cut shirt with a darted and box pleat back, the fitted style appealed to Mods and Brutus shirts in gingham, tartans, checks and plains became a wardrobe staple.

In the seventies, Brutus Jeans also shot to fame, with adverts by David Bailey and even a UK number 3 hit for the 'Jeans On' song on the Brutus Jeans TV advert (sung by David Dundas).

Brutus Trimfit is a firm favourite of Atom Retro. Check under the read more for a preview of the 'All I've Ever Known' collection or head over to Atom to order your Trimfit before they all sell out!

Some good light reading comes in the form go GQ’s new Collectors Edition magazines: Bailey’s Heroes.

The March 2014 issue sees Bailey reflect on time spent with John Lennon. He discusses the sense of tension between John and Paul during a legendary Bailey photo shoot, his lukewarm feelings to early Beatles music and seeing John at London’s fashionable Ad Lib Club.

"I didn't like the Beatles - I liked John. The Beatles were a boy band. I thought they were square as houses…"

Also featured in the issue, Yoko Ono tells a very unique apple story and it’s nothing to do with their famed Apple Corps…

"One of my strongest memories of John was the first time he made me laugh. He just grabbed an apple that was in my exhibition [in 1966, at London's Indica Gallery, Ono showed her avant-garde work which contained an apple on sale for £200] took a bite out of it and just looked at me. I was very, very upset because it was my work. I thought, How dare he, what a rude person! And I just looked at him and he could see that I didn't like it and he registered this and did a shy little smile and put it back on the pedestal”