The new Baracuta G4/D4 collaboration with Dainese, world leader in high-tech motorcycle sportswear, (hence the name D4) is now in stock at Atom Retro.

Protective gear for bike riders brand and leaders in dynamic sports technologies, Dainese have lent their expertise in protection to the classic Baracuta G4 Harrington, resulting a unique jacket featuring detachable shoulder and elbow pads hidden inside.

The D4 features inside pockets that allows the insertion of the Pro-Shape, a new generation protections printed on a Fraser tartan, made exclusively for Baracuta by Dainese. The result of all the super tech detailing is one heck of a Mod Scooter Harrington Jacket - The Baracuta G4 - D4 Dainese - Barapel Harrington. Bet Steve McQueen would have loved one of these for jaunts on his many motorcycles!

Limited stock, so don't hang around! Find it here.

Baracuta's new collection for Autumn and Winter 2015 is arriving now, and looks to be one of the best yet! 

The original Harrington Jacket draws on it's British rainwear heritage this season with new colour ways and new styles in trench coats, parkas and of course the Harrington Jacket. 

The new colletion is available online here, but you can also check below for a quick preview of some of the key styles. 

The new Man From U.N.C.L.E remake, directed by Guy Richie, has just announced it will be released in January 2015. More exciting for us at Atom Retro are the promo shots from the set showing star Armie Hammer (who plays Illya Kuryakin) wearing a Baracuta jacket on the back of a Vespa - because Atom Retro supplied a few of the Baracuta jackets used in the film!

The new film is a remake of the 1960s TV show of the same name. Most of the plot details seem to top secret currently, but it appears the new film is set in the Sixties and in the hands of Guy Richie its surely bound to be a slick, stylised affair. The film also stars Henry Cavill as Napoleon Solo, Hugh Grant and David Beckham is also rumored to appear!

The film looks like it also features some rather sharp tailoring, as you can see from the pictures on the official facebook page. 

Pic via http://www.henrycavillfan.org/

Baracuta Trench Coat

The Baracuta Spring 2014 collection is now online at Atom Retro. Featuring new fresh spring colours in G9 and G4, this seasons collection also comprises a new trench coat in three colours, plus limited edition G9 jackets in suede and oiled leather.

The classic G9 is available in limited edition colours corn yellow and Mc Queens Stone, plus the G4 is available in spring colours, light blue and corn. Additionally, for the budget conscious mod, the G9 Original Garment Dyed jacket is back in new colours faded black, dark red and electric blue - all essential colours!

The new Baracuta trench coat is already proving to be a must-have item. Harking back to Baracuta's roots as a raincoat and outerwear manufacturer, the water resistant coated cotton trench is modeled on the famous G9 design - featuring harrington style button flap pockets, concealed button fasten, button tabs to cuffs, raglan sleeves and the iconic 'umbrella' style vented back. Available in 3 colours - Dark Navy, Tan and Navy, the coat is very light in construction, making it perfect for summer wear. Take your Baracuta trench coat with you and don't get caught out in the inevitable summer rain!

Another exciting highlight is the re-launch of the Baracuta G9 for women this season. Already online in classic red, Atom Retro is one of the few websites to stock the women's Baracuta harrington. All the essential Baracuta G9 features are here - for the mod girl who must have the authentic, original harrington!

More information on Baracuta's new 2014 range, plus all our info on picking your perfect harrington jacket can be found on our dedicated Baracuta info page (or don't be shy! Send us and email or pop in to our online chat if you have any questions!)

Kevin Stone, owner of The Stone Consultancy and brand director for The Vast Agency, knows all there is to know about Baracuta. Atom Retro caught up with him for a swift half.

Atom Retro - Hello Kev, what you drinking?
Kevin Stone - A pint of real ale please.

AR - So Kev how long have you been kicking about the industry?
KS - its a long time but in essence it feels like yesterday as it’s such an exciting industry and it’s even faster paced this days with on-line retailing, social media and buying seasons becoming shorter.

AR - You are involved with Baracuta and have a love of all things heritage, tell us how this started.
KS - It started in 1977 at the age of 16 at Bilton Youth Club (Harrogate, North Yorkshire). That’s when I discovered Northern Soul. Two years later I went to Wigan Casino and many years later I found myself working for the brands that we wore at the mecca of soul.

AR - Which brands are we talking about?
KS - Three in particular have had a large impact on my career; Fred Perry, Ben Sherman and Baracuta. I was European Sales & Marketing Director at Fred Perry. I joined in 1996 shortly after Oasis played at Maine Road; I mention this moment as it was a tipping point for the brand, as overnight it switched its focus away from tennis and into lifestyle, exciting times! I then took up the reigns at Ben Sherman. This was a pivotal time for the brand as it looked to change its position as a brand that sold tons of shirts to lots of retailers. Our brief was to change it into a British lifestyle brand that not only looked backwards but also forwards; a brand with a heritage of modernity.

AR - And now you are working with Baracuta...
KS - I have been associated with the brand for 10 years. It’s a wonderful brand full of provenance. I’ve headed up design, ran the marketing, designed the first website, ran the PR before we took on Village Press, worked on all the collaboration projects - it’s really is hard-coded into my DNA.

AR - The Baracuta brand was recently sold. What can you tell us about that?
KS - The brand has been bought by WP Lavori in Corso. They are a fantastic business dedicated to heritage brands. They have a real passion, something we both have in common. They are great fun to work with very knowledgeable, In my opinion, the brand couldn’t be in safer hands.

AR - What’s next for Baracuta then?
KS - The new direction is very much the old direction but with much more finesse. For now we are concentrating on outerwear, the brands heritage, making our iconic pieces here in the UK, but upgrading all the materials, hardware, improving the fit.

AR - What pieces key pieces should we be looking out for?
KS - I’m busy with the Spring 2014 collection. The new Made in England Trench is receiving a lot of attention; it’s going to be a must have item!

AR - What else is going on then Kev, you’ve always got your fingers in lots of pies?
KS - The creative agency that I am involved in is very busy and we are working on some great projects. We love British brands and we have some great lifestyle ones in the portfolio, including Tootal, Private White VC, Twisted UK, Johnny Tuxedo and Gibson London to name drop a few.

AR - Thanks for your time, Kev!

This article was first published in Up&Atom Issue 1.

You can't have failed to notice the new Baracuta G9 and G4! The original Harrington Jacket - much copied, but never bettered, is now better than ever. Relaunched earlier this year, with improved fabrics, fits and styles, you've never owned a better Harrington Jacket.

The new Baracuta G9 Original and G4 Original retain all the aspects that make it the authentic Baracuta Harrington - the ribbed, double button collar, the 2 button down pockets, the inside button pocket, raglan sleeves, elasticated waist and cuffs (on the G9, open waist on the G4 with buckle cinch), iconic 5-point 'Umbrella' vent to reverse and of course, the famous Fraser Tartan lining. But add to this an improved fit - the jacket is now slimmer and more fitted than the old styles, giving a much more flattering shape - and better fabrics - the G9 Original is a Poly-cotton shell with a 'Coolmax' lining. The unique 'Coolmax' lining keeps moisture away from the skin, keeping the wearer cool and comfortable. This is really the Mod connoisseur's Harrington Jacket. A really special Jacket for the discerning Mod, when only the best will do, buy the Baracuta.

For Winter 2013, the G9 and G4 are in new colours Beech green and Oak brown, plus the range will feature highlights in the form of Baracuta  G9 Winter Jackets - padded for warmth, Baracuta Parkas and a rather special leather G9 jacket. Time to get your wish list updated!

More info about the new Baracuta can be found on our Baracuta Guide at www.atomretro.com/baracutaharrington, or dive right in to the current range at www.atomretro.com/baracuta



Baracuta Original G9 in Beech
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This article was originally published in Up&Atom Magazine, Issue 1