Freeman was a favorite photographer of the Beatles and consecutively designed five album covers for the group from 1963 to 1966. 

The Beatles stretched image tilted at a 'dutch angle' was happenstance. Freeman was projecting photographs of the band onto an album sized piece of cardboard. It fell slightly and stretched the photograph. The group liked the distorted effect and requested Freeman duplicate that for their album cover. 

Freeman asked illustrator Charles Front to design the lettering. Front was inspired by the title and wanted to invoke an image of a thick substance being pulled downwards. This stylized font became synonymous with the 1960s and mirrored Freeman's elongated album cover image of the Beatles. 

"It's all sort of important in good ways and it's unimportant really in other ways."

The Beatles continued to wear matching stage suits when they performed. The Shea Stadium suits are arguably their most iconic look from the mid 1960s. The military style single breasted tan coloured jacket with five brown buttons down the front, one smaller button on each chest pocket and also one button on each shoulder. The 'Wells Fargo' sheriff badge is optional. Underneath the jackets, instead of wearing dress shirts, they wore black t-shirts, which matched their black drainpipe trousers and "Beatle boots".  

However, their personal style had evolved and they became more easily identified through their interviews, photoshoots and personal appearances as individuals instead of one entity. Perhaps the best example of their individual style is contained in the second movie they starred in, which was also the first one in colour, Help! A comedy adventure that revolves around Ringo Starr's ring and the mysterious cult that will do anything to obtain it!