Madcap England's latest design the retro Jackie and Robin PVC raincoats have arrived. These unique garments are inspired by the iconic Mary Quant Rainsmock design of the 1960's.










In 1963 the British designer Mary Quant wowed the fashion world when she previewed her Wet Collection in Paris. The collection of experimental designs using PVC, that had been two years in production, made history. Part of the collection was the original PVC Rainsmock which featured her new Christopher Robin collar design.
The appearance of the exciting new style could not have occurred at a better time. The use of bold block colours meant the garment fitted perfectly with the already established Pop-Art movement. Celebrities such as Cynthia Lennon, Jean Shrimpton and Twiggy were pictured wearing the Rainsmock cementing it's style into the public's consciousness, while Jackie Bowyer wore the item in her most famous photoshoot of the decade. The Rainsmock quickly became a much loved and iconic part of the Swinging Sixties.








Madcap England are giving you the opportunity to have your own piece of this incredible fashion and cultural heritage with the Jackie and Robin raincoats. The PVC garments stay true to the original by using bold block colours, a Christopher Robins collar and colour contrast button design.

Find the collection here.

Marmalade Dresses new collection for Winter 2016 is due to arrive in a few weeks, so we thought you might enjoy a little preview of what's in store.

As always, Marmalade create premium quality dresses and coats in 60s Mod inspired designs. Op-Art, pop art, mod and 60s geometric design is the order of the day for this seasons collection, plus a couple of retro print fabric highlights.

Check below for pics to drool over or shop for Marmalade here.

Lulu Dress

Mademoiselle Yéyé's collection for Autumn and Winter 2016 has just arrived at Atom Retro (with a little more to come later) and it doesn't disappoint!

As fans of Mademoiselle Yéyé have come to expect, this seasons collection comprises unique, high quality dresses, tops, knits and more, all with 60s Mod style and vintage va-va-voom!

The Lulu Dress (pictured left) is a new style to the collection this season. This supremely sixties inspired mod mini dress comes in red with fixed black bow detail to centre front. In a super stretchy, comfy to wear fabric, this is a must-have dress.

Check below for more of what's in store from Mademoiselle Yeye, or shop now!

Part two of our Mod hairstyles guide explores the 1960s - the birth of the Mod look. Along with Mod clothing, Mod hairstyles are part of intrinsically part of mod style and image. How you chose to wear your hair contributes to your over all identity, and none more so than within a culture like Mod or any of it's subcultures Mod Revivalists, Scooterboys, Skins and more. The Sixties saw a lot of social and political change and this was reflected in fashion and style. The new generation wanted to break away and create its own identity. Mod was born!

Steve Marriott with his classic layered look

1960s: The Steve Marriott Layered Cut

Similar to: The Mop Top

Maybe the first proper mod hairstyle, the Steve Marriott take on the classic mens layered cut landed somewhere in between a long haired lover from Liverpool Mop Top and the shorter, neat Ivy League look of the past. The hair is cut in layers, resulting in a choppy, different length look which is typically longer at the front, sides and fringe and cut shorter at the back. At the side, the hair might be cut around the ear, or worn slightly over it. There is a soft centre parting which reaches the front where the fringe is worn swept to the sides.

Although not as famous as other 1960s hair cuts, this mod hairstyle is as iconic and popular among mods today as it ever was.

The Beatles with their classic Mop Top look

1960s: The Mop Top

Similar to: The Pageboy
The Mop Top, or Beatle Cut, (or 'Arthur', according to George Harrison!) is probably the most famous haircut of the 1960s. Named because of it's resemblance to a literal mop, the haircut originated from the Beatles Hamburg days. Astrid Kirchherr, a photographer and the girlfriend of original Beatles bassist, Stuart Sutcliffe is credited with the style which was worn first by her, her friends and Stuart. Later all the other Beatles (except for a reluctant Pete Best!) adopted the look giving the band it's first cohesive and truly unique look. The hair is cut long, down to the collar and covering the ears with a long fringe at the front and no parting. Although ridiculed by adults at the time, the mop tops was vastly popular in the sixties. In the Britpop nineties there was a revival to this intrinsically sixties mod hairstyle.

Steve Marriott with a shorter, jagged cut

1960s: The Other Steve Marriott Cut

Similar to: The French Crop

Like a sixties update to a classic French Crop haircut, this is the shortest style in our sixties mod selection. Still cut with choppy layers and in different lengths, this is a much shorter, low maintenance version of the Steve Marriott layered cut. It can be cut around the ears, or overlapping them as the wearer desired and features a blunt, choppy, short fringe at the front with a little bit of feathering.

Neat, sharp and with lots of attitude, this is a mod haircut which harks back the short back and sides of yesteryear, with a modern update. 

The Yardbirds Keith Relf with a long Pageboy cut

1960s: The Pageboy 

Similar to: The Mop Top, The Bowl Cut

A unisex haircut which suits both men and women mods. The cut first became popular in the 1920s with young boys after it was worn by child star, Jackie Coogan (who grew up to be Uncle Fester in the original Addams Family TV series!) It was named after what was perceived to be a 'pudding basin' haircut wore by medieval pageboys. The cut is worn straight and long, past the ears, where it then curls inwards and usually with a long fringe at the front.

Popular in both the fifties and sixties, it's perhaps the 1960s when it was the most prominent as an alternative to the mop top and a style which still fit with the non-conformist, long haired looks of the decade.



Further Reading: 

• A Guide to Mens Mod Hairstyles: The Fifties
• The Beatles Style Guide Part 3: 1963 - 1964
• Sixties Boutiques #2: John Stephen - The King of Carnaby Street

(This article was originally published on Atom Retro's Mod Clothing Chronicles).

A life leading up to Bazaar:

Born in Blackheath, London to Welsh Parents, Mary Quant finished her studies at Blackheath High School and went on to study illustration at Goldsmith's College. Upon finishing her course, Quant took up a post as an apprentice couture milliner, whilst also taking a pattern cutting class in her spare time. It was her experiences during her apprenticeship that led Quant to realise that fashion shouldn't just be reserved for the upper classes, but should also be accessible to a younger, less privileged clientele.

Quant surmised that at the time fashion simply wasn't tailored to the youth market. Inspired by memories from childhood, images of Chelsea Beatniks and flamboyant dance outfits, Quant was to assume the mantle as a pioneer of youth fashion. Teaming up with her husband and business partner, Alexander Plunkett-Greene whom she had had met whilst studying at Goldsmith's College and Archie McNair to take on accountancy, legal and commercial aspects, Quant plotted a fashion revolution that would begin at 138A Kings Road, London.

John Stephen, The King of Carnaby Street (b. 28/08/1932 d. 01/02/2004)

(This article was originally published on Atom Retro's Mod Clothing Chronicles)

This is the in place to be!

A figurehead of British fashion, a lost icon rediscovered and perhaps previously overshadowed by his contemporaries. The name John Stephen, the legacy Carnaby Street.

John Stephen's success in the Menswear arena more than matched the impact of Quant and Hulanicki on Women's fast fashion in the Swinging Sixties. Whilst not always being recognised in such high esteem as some of his peers, John Stephen is gradually coming to prominence, now regarded as one of the Uk's most innovative and inspirational fashion entrepreneurs.

John Stephen's flagship store, His Clothes on Carnaby Street

Moving from his native Glasgow to London at the age of 18 in 1952, Stephen found work within the Military Department at Moss Bros in Covent Garden. Here he honed his talent as a tailor, studying and practicing in traditional tailoring. Soon, Stephen moved on to find work at avant-garde and pioneering menswear shop Vince Man shop situated in Newburgh Street, London. Here, John Stephen saw first hand the huge potential and indeed the longing of the gentleman customer for a neoteric Fashion Menswear Boutique. One that expressed freedom through fashion, a modern outlook and that was in tune with the youth of the today and their social scene. As John Stephen was already part of this scene he already had a key understanding of customers wants and desires. Using Vince as a stepping stone to further his fledgling fashion career, Stephen worked double shifts as a waiter and at Vince to save up enough money.

(This article was original published on Atom Retro's Mod Clothing Chronicles).

Our new Sixties Boutiques blog series will take a look into the roles of key players within the Sixties fashion industry, celebrating their inspiring stories and innovative ideas. Kicking off with the tale of Barbara Hulanicki's and Stephen Fitz-Simons famous BIBA store.

From Art College to freelance fashion illustrator to mail order innovator to boutique proprietor. A whirlwind exploration of Barbara Hulinicki's BIBA.

There's always been a certain propensity for the avid fashion connoisseur to acquire designs that their beloved icons so gracefully adorn. Biba's Postal Boutique was the first instance of Barbara Hulanicki pursuing avenues that explored the desirability of the 'As worn by' celebrity culture. The ability to affordably design and dress fashion fans in styles akin to icons such as Bardot was to prove a lucrative career choice. BIBA's Postal Boutique unleashed a suitably chic Retro gingham dress to the Sixties scenesters via an advert in the Daily Mail (May 1964). In less than one day the response was emphatic, with four thousand orders taken and the total eventually reaching a staggering seventeen thousand. Fast forward less than 4 months and BIBA's first store was all set to open. A haven for Mod Girls with boundless Retro wares, Mod Clothing and raving sounds!

Biba's original Pink Gingham Dress

Barbara Hulanicki was always keen on developing Mod silhouettes into a more three dimensional style. She pictured her happy clients looking just like the designs she had originally drawn...Extravagant, decadent and the place to be, The first BIBA store opened in Kensington in September, 1964. A walk in cat-walk with Retro, Art Deco influences and lavish scenes, BIBA set out to be style, substance and a hip hangout. A beacon of celebrity couture and Mod chic styles, BIBA's reputation rapidly grew. A rock and roll and celebrity haunt, the BIBA interior was a stage, complete with it's own wardrobe designer, a plethora of willing performers and artistes as well as a confident crowd of affluent, young clientele. Delightful Mod clothing in clever and innovative colour palettes set against a backdrop of Victorian furniture and Retro antiques caused a stir amongst the customer base of mainly women under the age of 25.

Clever marketing campaigns saw clothes draped on hat stands or period furniture and accessories neatly displayed in bowls. The frenzy for the latest BIBA designs was immense and the shop would be over-run by eager customers. BIBA witnessed unequivocal growth from an entirely unwitting viral marketing campaign that saw brand recognition surge through unbridled word of mouth, after all even the staff formed part of BIBA's loyal customer base. A certain air of sophistication and authority could be assumed by working in a place of such social stature. The instant understanding of what customers wanted, their desire to dress like icons and idols of stage, screen and music made BIBA a hot spot for young society girls, but moreover the affordable prices made their dreams come true and thankfully not at the expense of their bank balance.

For just 10% of the average weekly wage, BIBA could kit girls out like the stars. Even the stars themselves got in on the action, gratefully snapping up the latest new and trendy threads from the boutique BIBA. The relatively new concept of fast fashion it could be argued was born in the Sixties. What the Mod Girls, Cathy McGowan et al dressed in on Friday's Ready Steady Go would be on the shelves of BIBA boutique in the form of an affordable replica first thing Monday morning.

'65 - '66
Here Comes the Colour 

The Beatles, 1966

The Overtures in their Madcap England threads

The UK's premier Sixties tribute band, The Overtures are busy touring Holland with their excellent Bootleg Sixties show currently, but you can now enjoy your Overtures show whenever you want with the new, long awaited, Bootleg Sixties show DVD,  Live From The Playhouse!


Featuring highlights from the show and 38 songs from The Overtures extensive repertoire, including songs from The Beatles, The Who, The Kinks, The Rolling Stones and many more and DVD behind the scenes and interviews extras.


The DVD is £15.00 plus P&P and can be purchased from the Bootleg Sixties website here.

The Ray-Ban Clubmaster is one of the most enduring pieces of the Ray-Ban Icons range. A style which is steeped in fashion history, it might be surprising to learn that the modern Clubmaster was actually developed by Ray-Ban in 1986. Drawing on over 50 years off fashion heritage and history, this iconic browline style is a timeless classic which returns time and time again.

The Browline style was first manufactured in America in 1947 by a company called Shuron Ltd, under the brand, Ronsir. The early Ronsir Browline glasses featured interchangeable eyewires, bridges and brow pieces, giving the wearer the ability to completely customise and change the look and colour of the glasses as they desired.

Malcolm X in 1965 wearing browline glasses. Image Michael Ochs.

The Browline features a thick upper part to the frame, giving the impression of eyebrows and lending the style it's name, and usually a thin, metal or plastic lower eye frame. The Browline was quickly picked up on and emulated by other eyewear manufacturers, who developed the design further into mens, womens and unisex designs and incorporating features such as unique plaques and materials, including plastic brows made to look like woodgrain which were popular for a time in the fifties.

James Dean in browline glasses

The browline became one of the most popular styles in the fifties and sixties, where the style accounted for half of all glasses sold in America in the 1950s. The style got it's footnote in history when it was worn by figures such as black liberationist, Malcolm X who was frequently photographed wearing browline glasses and also president Lyndon B. Johnson, who was famously pictured wearing browline glasses when he signed his national statement regarding the signing of the 1964 Civil Rights Act.

More famous browline glasses wearers include American actor, James Dean and London gangster, Ronnie Kray, showing how wide the appeal of the style was to people in all walks of life and culture.

In the 1970s there was a decline in popularity for the browline during a backlash against culture and fashion of the 1950s and 60s, which had begun with the late sixties hippie counter culture. The style was viewed standing for some of the more undesirable conformist aspects of the past and were thought too conservative. Despite this, Shuron, the original manufacturer of the browline, passed 16 million pair sold in 1971 and the style did remain popular among older people. In 1978 the browline style had a resurgence, when an anti-disco backlash effected the popularity of the Aviator and Teashade sunglasses (round, John Lennon style sunglasses) which had been at the forefront of eyewear fashion since the decline of the browline's popularity.

Part four exploring The Beatles style from 1961 to 1970, compiled and written by guest blogger, Harrison. In this installment the Beatles move into military style and also into more casual attire. You can also create your very own Beatles inspired look with this guide.

'64 - '65
The In-betweeners 

A replica of the Beatles "Shea" jacket, signed by Paul McCartney.

Part three of our series exploring The Beatles style from 1961 to 1970, compiled and written by our guest blogger, Harrison. In this instalment the Beatles embrace their suited look. You can also create your very own Beatles inspired look with this guide.

'63 - '64
The Toppermost Of the Poppermost

Part two of our eight part series exploring The Beatle’s style from 1961 to 1970, by our guest blogger, Harrison. In this instalment we see the Beatles out of leather and into their first suits. You can also create your very own Beatles inspired look with this guide.
'62 - '63
Suited and Booted



In January of 1962, The Beatles signed a contract with Brian Epstein to manage them. Epstein was only a few years older than the lads and had no prior experience managing a band, although he had successfully run NEMS, his family’s record shop on Whitechapel, Liverpool. What he lacked in experience he made up for in his determination to ensure the groups music career flourished.

One of the first moves Epstein made was to encouraged the Beatles to clean up their image. He coaxed them into wearing jeans and jumpers with their leather jackets instead of their full leather suits. This was a compromise the lads were willing to make, however, when Epstein then suggested that they wear tailored suits on stage, he was met with resistance, especially from John Lennon and Pete Best. Both young men preferred to wear their leathers, thinking it was a more 'rock and roll' image, but they also acknowledged that if they wanted to advance their careers, they needed to change their appearance.

The Beatles moved into the next phase of their careers, transitioning from rough-around-the-edges rock 'n' rollers to polished pop stars. They performed in the leather suits for the final time at the Cavern Club in the Spring of 1962.

In 2012, George Harrison’s leather jacket went up for sale at Bonham’s. Harrison bought the jacket in 1960 for £10 ($14) and it fetched £110,450 ($177,400) at auction. His Chelsea 'Beatle' boots, which were also part of the memorabilia sale went for £61,250 ($98,000). A pair of leather trousers that allegedly belonged to Paul McCartney also surfaced in 2013.

Mike Hoggard often performed at the same venues as The Beatles in the early 60s and he claims to be in possession of McCartney’s leather trousers. He states that Brian Epstein gifted the clothing item to him after a gig at the Cavern Club. Hoggard’s claim hasn’t been substantiated and the trousers with the name ‘Paul’ written inside remain in his possession.

To further smartened up the band’s look, Epstein took the lads to a local tailor, Beno Dorn where they were fitted for their first mohair stage suits. The blazers were three-button, single breasted with slim lapels, broad shouldered and narrow at the waist. The matching suit trousers were similar to the drainpipe trousers the Beatles wore and at their insistence, were cut to fit snugly through the legs and were tapered quite narrow at the ankle. The lads returned the trousers twice to the tailors to have them narrowed further! Essentially, this was a slim lapelled, 3 button Mod Suit with a slight 1950s hangover in the short, more boxy fit of the jacket.

However, even away from the band, not everyone was pleased with the Beatles new look. For some of the fans it signalled the bands start to move away from Liverpool, and Cavern Club DJ, Bob Wooler remarked that the mohair suits were impractical. "They went on stage and really sweated and all their suits began to rot, they began to come apart at the seams... But that was the start of the new image. They learned how to adjust."

The dress shirts worn with the suits had rounded penny collars and were pin spread (bar collars) finished with inch wide skinny ties. The Portofino french cuffs of the dress shirt peeked out from their blazer sleeves and were accented with cuff-links.
Millings became “the Beatles tailor” and the lads affectionately referred to him as “Dad”. He appeared alongside the group in the film, A Hard Day’s Night as a frustrated tailor trying to measure the Beatles. Douglas, along with his son Gordon were responsible for making hundreds of garments for the group over the years until the later half of the 60s.

The first delivery of the new Marmalade collection for Spring 2016 is due to arrive very soon at Atom Retro!

One of Atom Retro's best selling and longest stocked women's brands, Marmalade is a collection of premium women's 60s and Mod Dresses and jackets. Gorgeous 60s Mini Dresses taking influences and inspiration from some of the most iconic designers of the 1960s.

Here's a sneak preview of what's in store from Marmalade for this season. As always, the dresses can be quite limited stock, so don't let your favourite sell out before you've had chance to grab one!

STOP PRESS! The collection is now in stock! (More styles coming soon!) Shop here.

Check under the 'read more' for Marmalade's beautiful new dresses and jackets.