Showing posts with label 70s. Show all posts
Showing posts with label 70s. Show all posts

Wednesday, 29 June 2016

Part three of our Mod hairstyles guide and we're into the 1970s and beyond. Along with your Mod wardrobe, your choice of hairstyle is part of your style, your image and who you are. The Seventies and into the eighties saw a backlash against the long, non-conformist hairstyles of the sixties and styles when to the other extreme, short, shorter and almost nothing at all.


Paul Weller in his Jam and Square Cut days
1970s - 80s: The Weller Square Cut

Similar to: The Cesar Cut, The French Crop, The Other Steve Marriott Cut

A 70s version of the Cesar Cut or the French Crop, this square cut is as the name suggests, blunt, blockish and full of attitude. Harsher than most French Crop cuts, the style has a very short, mid forehead blunt fringe and squared, helmut style to sides and back. The hair is cut as short as you might expect as short back and sides, but with the added optional longer lengths at the sides and front. The hair is generally cut around the shape of the ear. This style can also be adapted as an Ivy League, Flat Top or crew cut style.



Chas Smash from Madness with a slightly longer than
some skinhead cuts.
1970s - 80s: The Skinhead

Similar to: The Buzz Cut, The Flat Top, Suede head

A haircut so extreme that it gave it's name to a mod subculture! The Skinhead is, as you might guess, a cut so short they may have very little or no hair at all (to the desire of the wearer) - hence skinhead.

Skinhead culture started in the late sixties and peaked in the seventies and eighties. As a reaction and rejection to the conservative fifties and peace and love ethos of the sixties, Skinheads went for a much more severe and dramatic look, incorporating mod fashion and Jamaican Rudy Boy culture. Most first wave skinheads wore their hair at a three or two grade length - short, but not bald. Towards the end of the seventies, most skinheads had a grade two or shorter, with an optional side parting shaved in. Into the eighties, most skinheads cut their hair with no guard or shaved it completely with a razor.


Suggs from Madness with a variation of the
Flat Top hairstyle
1970s - 80s: The Flat Top

Similar to: The Flat Top, The Ivy League, The Rude Boy

The Flat Top is a short haircut where the hair on the top of the head is usually standing upright and cut to form a flat-appearing deck. This deck may be level, or it may be upward or downward sloping. With it's roots in military fashion, it might be surprising to learn that the Flat Top has been around since at least the early 20th century. A very popular look in the 1950s, it faded out of popularity in the 60s and 70s, but had a mod fashion resurgence in the 1980s and early 90s (possibly as a less severe alternative to the Skinhead look).

The haircut is usually created with electric clippers utilising the clipper over comb technique, though it can also be cut shears over comb or freehand with a clipper. The exact length is dependent on skull shape and the style of flat top.



Further Reading: 

Tuesday, 21 June 2016


"...They brought light, minimalist design that easily turned any outfit into a designer brand."
- The Caravan, Ray-Ban Icons

Ray-Ban Caravan Sunglasses arrived on the scene in 1957, twenty years after Ray-Ban designed and patented the world's first Aviator Sunglasses. A new take on the Aviator, the Caravan featured a square lens to replace the iconic large teardrop shaped lens of the classic Aviator, a brow bar and a streamlined, geometric design. 

The Aviator had originally been designed with pilots in mind (giving rise to the name) who required a pair of large lens sunglasses to block out glare from the sun while flying. The style to launch Ray-Ban, (the name itself literally derived from the "banning of the sun's rays") the Aviator with it's oversized, protective lens and lightweight metal frame had gained popularity in mainstream fashion following the second world war. US army General Douglas McArthur had been photographed wearing Ray-Ban Aviator Sunglasses as he strode ashore in the Philippines in 1944 and the military inspired look had taken off. 

Robert DeNiro wearing Ray-Ban Caravan Sunglasses in
Taxi Driver, 1976
By the end of the fifties, Ray-Ban were ready to develop a new Aviator design. There was a demand for a smaller version of the classic Aviator, and the fashion was moving towards geometric influences. Also, as the Wayfarer had proven popular in the 1950s, Ray-Ban was also looking for a way to rejuvenate the Aviator design, and so the Caravan was born. 

Available in all the classic Ray-Ban colour ways - the G-15 or B-15 lens with the gold, silver or gunmetal frame, the Caravan's sharp, minimalist design also offered the gradient and mirror lens. The smaller lens still offered a good amount of protection for the wearer from glare and a certain amount of anonymity desired by politicians and celebrities. 

Barry Gibb in Caravan Sunglasses
During the Aviator revival of the 1970s, the Caravan style also gained ground as an alternative Aviator option. It was prominently featured in Martin Scorsese's 1976 film, Taxi Driver, being worn by Robert DeNiro as he played Travis Bickle.  

The Aviator style was adopted as the sunglasses of choice for the disco scene in the seventies as well, so too the Caravan provided an alternative look. Here is Barry Gibb wearing a pair of Caravan sunglasses in the seventies. 

Skier Jean-Claude Killy looking cool in Caravans in the 70s








Following the demise of disco in the 1980s, the Aviator's popularity waned, and this had a knock on effect for it's younger Caravan brother. To combat this, Ray-Ban secured a very lucrative deal in 1982 for product placement in movies and TV shows for the following five years. With Tom Cruise and other movie stars wearing Aviator style sunglasses in many high profile films, the Aviator was soon back in fashion. 

Jon Hamm as Don Draper in Mad Men.


In recent years, the Ray-Ban Caravan has proven a popular style among mods who are attracted by the Caravan's streamlined, classic and clean shape and style. The Caravan was also chosen as the style for Jon Hamm to wear as Don Draper in Mad Men, invoking a late fifties and early sixties classic American Retro look. 



Wednesday, 20 April 2016


"Built as strong and sturdy as the personalities that wore them..." 
- The Wayfarer, Ray-Ban Icons



"It's 106 miles to Chicago, we got a full tank of gas, half a pack of cigarettes, it's dark... and we're wearing sunglasses."
- The Blues Brothers, 1980

The Ray-Ban Wayfarer, possibly the most famous, iconic and instantly recognisable sunglasses style in history, and it's easy to see why. The typically black, solid frame and green G-15 lens affords the wearer the desired amount of anonymity, privacy and... well, it just instantly adds cool to any look or outfit, doesn't it?! 

The original patent , filed in 1952
Ray-Ban began selling the Wayfarer in 1956, the first of it's kind and a revolution in eyewear. It had been designed and patented in 1952 by American optical designer, Raymond Stegeman who procured lots of patents for Bausch & Lomb, Ray-Ban's parent company at the time.

The design was new and different from anything that had gone before in two respects - it was to utilise new plastic molding technology, marking a transition from wire and metal frame eyewear into plastic frame eyewear - something not available previously, and also it's intrinsic 1950s style, which reflected Atomic and Space age design and according to design critic Stephen Bayley, "Eames chairs and Cadillac tail fins."

James Dean wearing Wayfarer Sunglasses

The Wayfarer was instantly popular. James Dean wore Wayfarers in Rebel Without A Cause and the sunglasses became forever associated with rock and roll with everyone from Roy Orbison to John Lennon to Bob Dylan donning a pair throughout the fifties and sixties.




Tuesday, 22 March 2016

A taster of Ellesse Womens has arrived at Atom Retro. With a select few items for the Spring/Summer season, they are sure to be a big hit!

Founded in 1959, Ellesse is a favourite amongst Mod Casuals subculture. Making their name within sporting icons, Ellesse's routes trace right back to skiing through to tennis. Their sporting heritage is portrayed through their clothes with a dash of 80s casuals influences for good measure!



This season collection features sporting heritage at it's best with a tennis skirt and polo dress.

Check out the collection below, in stock now!







Team together the Ellesse 'Floris' cropped hoodie with the 'Gardina' tennis skirt for a fantastic casual look.

Combining the 80s Casuals style hoodie with a classic 70s tennis skirt creates a fantastic outfit packed with sporting heritage. Using traditional styles with a fab Indie contemporary vibe.

The perfect look for a casual lazy day or playing sports on a Summers day. Either way you are sure to look fantastic!