Showing posts with label 1950s. Show all posts
Showing posts with label 1950s. Show all posts

Tuesday, 9 August 2016

Original Penguin are famous for their polos. Founded in 1955, this American brand quickly became known for their iconic Earl, Jack, Daddy and 55 Polos.

Added to the polo stable this season is the new Waffle front polo (available in white or navy).

This retro 70s inspired design features a waffle textured front in 100% cotton pique fabric. The collar gives a new twist to this polo with a contrast knit front panel, echoed at the sleeve with the raised rib tipping.

The design is finished with an embroidered Original Penguin logo to the left chest and triangle reinforced patch at the hem ensures this polo is comfy and easy to wear.

Shop Waffle Polo
Shop Original Penguin.



Tuesday, 21 June 2016


"...They brought light, minimalist design that easily turned any outfit into a designer brand."
- The Caravan, Ray-Ban Icons

Ray-Ban Caravan Sunglasses arrived on the scene in 1957, twenty years after Ray-Ban designed and patented the world's first Aviator Sunglasses. A new take on the Aviator, the Caravan featured a square lens to replace the iconic large teardrop shaped lens of the classic Aviator, a brow bar and a streamlined, geometric design. 

The Aviator had originally been designed with pilots in mind (giving rise to the name) who required a pair of large lens sunglasses to block out glare from the sun while flying. The style to launch Ray-Ban, (the name itself literally derived from the "banning of the sun's rays") the Aviator with it's oversized, protective lens and lightweight metal frame had gained popularity in mainstream fashion following the second world war. US army General Douglas McArthur had been photographed wearing Ray-Ban Aviator Sunglasses as he strode ashore in the Philippines in 1944 and the military inspired look had taken off. 

Robert DeNiro wearing Ray-Ban Caravan Sunglasses in
Taxi Driver, 1976
By the end of the fifties, Ray-Ban were ready to develop a new Aviator design. There was a demand for a smaller version of the classic Aviator, and the fashion was moving towards geometric influences. Also, as the Wayfarer had proven popular in the 1950s, Ray-Ban was also looking for a way to rejuvenate the Aviator design, and so the Caravan was born. 

Available in all the classic Ray-Ban colour ways - the G-15 or B-15 lens with the gold, silver or gunmetal frame, the Caravan's sharp, minimalist design also offered the gradient and mirror lens. The smaller lens still offered a good amount of protection for the wearer from glare and a certain amount of anonymity desired by politicians and celebrities. 

Barry Gibb in Caravan Sunglasses
During the Aviator revival of the 1970s, the Caravan style also gained ground as an alternative Aviator option. It was prominently featured in Martin Scorsese's 1976 film, Taxi Driver, being worn by Robert DeNiro as he played Travis Bickle.  

The Aviator style was adopted as the sunglasses of choice for the disco scene in the seventies as well, so too the Caravan provided an alternative look. Here is Barry Gibb wearing a pair of Caravan sunglasses in the seventies. 

Skier Jean-Claude Killy looking cool in Caravans in the 70s








Following the demise of disco in the 1980s, the Aviator's popularity waned, and this had a knock on effect for it's younger Caravan brother. To combat this, Ray-Ban secured a very lucrative deal in 1982 for product placement in movies and TV shows for the following five years. With Tom Cruise and other movie stars wearing Aviator style sunglasses in many high profile films, the Aviator was soon back in fashion. 

Jon Hamm as Don Draper in Mad Men.


In recent years, the Ray-Ban Caravan has proven a popular style among mods who are attracted by the Caravan's streamlined, classic and clean shape and style. The Caravan was also chosen as the style for Jon Hamm to wear as Don Draper in Mad Men, invoking a late fifties and early sixties classic American Retro look. 



Monday, 13 June 2016

Along with Mod clothing, Mod hairstyles have a rich and interesting history and heritage. Often how you wear your hair contributes to your over all identity, and none more so than within a culture like Mod and it's subcultures - Mod Revivalists, Teddy Boys, Rockabilly, Scooterboys, Skins and more. In our new blog mini-series we explore the history of mod hairstyles past and present, kicking off with the roots of the Mod look and mod fashion in 1950s America. Would you wear your hair like this?

A rare picture of Elvis with the Ivy League
hairstyle in the 1950s

1950s: The Ivy League

Similar to: The Crew Cut, Butch Cut, The Short Back and Sides

A classic go-to hairstyle for men everywhere. The Ivy League coins it's name from the popularity the look enjoyed with college students in the US in the 1950s, giving rise to it also being called The Princeton, although there is some argument over whether this style really originated from Harvard University. A popular haircut which is never out of style, the Ivy League appeals to mods for it's neat, sharp cut and it's versatility for a short hair cut; this cut doesn't look out of place with any outfit.

Like the Crew Cut, the Ivy League is close and high on the sides and back. The hair is shorter at the crown and gradually gets longer towards the front. The hair is generally styles with wax, known as 'Butch wax'.



A Teddy Boy John Lennon sports a Duck's Arse
hair cut in Hamburg, 1960.
(Photo by Astrid Kirchherr)
1950s: The Duck's Arse

Similar to: The Detroit, The Long Pompadour

Also known as the Duck's Tail or simply, the DA, the subtly named Duck's Arse was the go-to hair style for 1950s British Teddy Boys. Using just about an entire can of pomade, the hair is slicked back around the sides of the head, (to resemble a ducks wings) and then the teeth edge of a comb used to define a central parting at the back, running from the crown of the head to the nape of the neck, resembling it's namesake! The hair on the top of the head was left messy and disarrayed or combed up and curled down.

A barber from Philadelphia, USA called Joe Cirello claims to have invented the Duck's Arse hairstyle in 1940. His clients included Elvis Presley and James Dean. Incredibly popular in the fifties for Teddy Boys, and giving the 'Greasers' their name, the hairstyle became associated with rebels and non-conformists, especially when it was sported by Dean in Rebel Without A Cause, and of course, Elvis Presley.

Johnny Cash wore a Pompadour in the mid 1950s


1950s: The Pompadour 

Similar to: The Quiff, The Duck's Arse, The Elephants Trunk

Elvis is all over 1950s Mod hairstyles! The Pompadour - also the Quiff - is of course the style Elvis was best known for and the hairstyle of choice even today for a lot of Rockabilly Mods and Teds. The pompadour also had something of a revival in the mainstream in recent years, being worn by people like Alex Turner and friends. The pompadour hairstyle - and with the onset of the 1960s, the Long Pompadour, sports slicked back hair, similar to the Duck's Arse, but with volume on top and at the front so that it looks like a wedge from the side - or go the full quiff. Again, lots and lots of pomade is required to craft the Pompadour! This is an extrovert hairstyle with its roots firmly in that early 1950s rock and roll look that the early mods craved. We think it's this hairstyle which lead on to the longer mod hairstyles of the 1960s.

Further Reading: 

Tuesday, 5 April 2016


"If 1937 was the invention of cool, then 1986 was the year it matured..."
- The Clubmaster, Ray-Ban icons


The Ray-Ban Clubmaster is one of the most enduring pieces of the Ray-Ban Icons range. A style which is steeped in fashion history, it might be surprising to learn that the modern Clubmaster was actually developed by Ray-Ban in 1986. Drawing on over 50 years off fashion heritage and history, this iconic browline style is a timeless classic which returns time and time again.

The Browline style was first manufactured in America in 1947 by a company called Shuron Ltd, under the brand, Ronsir. The early Ronsir Browline glasses featured interchangeable eyewires, bridges and brow pieces, giving the wearer the ability to completely customise and change the look and colour of the glasses as they desired.

Malcolm X in 1965 wearing browline glasses. Image Michael Ochs.
The Browline features a thick upper part to the frame, giving the impression of eyebrows and lending the style it's name, and usually a thin, metal or plastic lower eye frame. The Browline was quickly picked up on and emulated by other eyewear manufacturers, who developed the design further into mens, womens and unisex designs and incorporating features such as unique plaques and materials, including plastic brows made to look like woodgrain which were popular for a time in the fifties.

James Dean in browline glasses
The browline became one of the most popular styles in the fifties and sixties, where the style accounted for half of all glasses sold in America in the 1950s. The style got it's footnote in history when it was worn by figures such as black liberationist, Malcolm X who was frequently photographed wearing browline glasses and also president Lyndon B. Johnson, who was famously pictured wearing browline glasses when he signed his national statement regarding the signing of the 1964 Civil Rights Act.

More famous browline glasses wearers include American actor, James Dean and London gangster, Ronnie Kray, showing how wide the appeal of the style was to people in all walks of life and culture.

In the 1970s there was a decline in popularity for the browline during a backlash against culture and fashion of the 1950s and 60s, which had begun with the late sixties hippie counter culture. The style was viewed standing for some of the more undesirable conformist aspects of the past and were thought too conservative. Despite this, Shuron, the original manufacturer of the browline, passed 16 million pair sold in 1971 and the style did remain popular among older people. In 1978 the browline style had a resurgence, when an anti-disco backlash effected the popularity of the Aviator and Teashade sunglasses (round, John Lennon style sunglasses) which had been at the forefront of eyewear fashion since the decline of the browline's popularity.