Showing posts with label Ray-Ban Icons. Show all posts
Showing posts with label Ray-Ban Icons. Show all posts

Tuesday, 21 June 2016


"...They brought light, minimalist design that easily turned any outfit into a designer brand."
- The Caravan, Ray-Ban Icons

Ray-Ban Caravan Sunglasses arrived on the scene in 1957, twenty years after Ray-Ban designed and patented the world's first Aviator Sunglasses. A new take on the Aviator, the Caravan featured a square lens to replace the iconic large teardrop shaped lens of the classic Aviator, a brow bar and a streamlined, geometric design. 

The Aviator had originally been designed with pilots in mind (giving rise to the name) who required a pair of large lens sunglasses to block out glare from the sun while flying. The style to launch Ray-Ban, (the name itself literally derived from the "banning of the sun's rays") the Aviator with it's oversized, protective lens and lightweight metal frame had gained popularity in mainstream fashion following the second world war. US army General Douglas McArthur had been photographed wearing Ray-Ban Aviator Sunglasses as he strode ashore in the Philippines in 1944 and the military inspired look had taken off. 

Robert DeNiro wearing Ray-Ban Caravan Sunglasses in
Taxi Driver, 1976
By the end of the fifties, Ray-Ban were ready to develop a new Aviator design. There was a demand for a smaller version of the classic Aviator, and the fashion was moving towards geometric influences. Also, as the Wayfarer had proven popular in the 1950s, Ray-Ban was also looking for a way to rejuvenate the Aviator design, and so the Caravan was born. 

Available in all the classic Ray-Ban colour ways - the G-15 or B-15 lens with the gold, silver or gunmetal frame, the Caravan's sharp, minimalist design also offered the gradient and mirror lens. The smaller lens still offered a good amount of protection for the wearer from glare and a certain amount of anonymity desired by politicians and celebrities. 

Barry Gibb in Caravan Sunglasses
During the Aviator revival of the 1970s, the Caravan style also gained ground as an alternative Aviator option. It was prominently featured in Martin Scorsese's 1976 film, Taxi Driver, being worn by Robert DeNiro as he played Travis Bickle.  

The Aviator style was adopted as the sunglasses of choice for the disco scene in the seventies as well, so too the Caravan provided an alternative look. Here is Barry Gibb wearing a pair of Caravan sunglasses in the seventies. 

Skier Jean-Claude Killy looking cool in Caravans in the 70s








Following the demise of disco in the 1980s, the Aviator's popularity waned, and this had a knock on effect for it's younger Caravan brother. To combat this, Ray-Ban secured a very lucrative deal in 1982 for product placement in movies and TV shows for the following five years. With Tom Cruise and other movie stars wearing Aviator style sunglasses in many high profile films, the Aviator was soon back in fashion. 

Jon Hamm as Don Draper in Mad Men.


In recent years, the Ray-Ban Caravan has proven a popular style among mods who are attracted by the Caravan's streamlined, classic and clean shape and style. The Caravan was also chosen as the style for Jon Hamm to wear as Don Draper in Mad Men, invoking a late fifties and early sixties classic American Retro look. 



Wednesday, 11 May 2016


"Cool was invented in 1937..."
- The Aviator, Ray-Ban icons


The staple of any Retro Sunglasses collection, the Aviator was developed by Bausch & Lomb (the original owners of Ray-Ban) in 1936 and the design patented in 1937.

In the 1920s, new technology in planes meant that pilots were able to fly higher and for longer periods than previously. Some pilots complained that the extended exposure to the sun's glare was giving them headaches and altitude sickness. In 1929, US Army Air Corps Lieutenant General John MacCready asked Bausch & Lomb, who at the time were a New York-based medical equipment manufacturer, to create a pair of sunglasses that would reduce the headaches and nausea experienced by pilots.

The prototype to the Aviator, then called 'anti-glare' sunglasses, was designed in 1936 with plastic frames and green lenses, designed to cut out the glare without impeding vision. The design was updated to its now instantly recognisable thin metal frame the following year and renamed the Ray-Ban Aviator; Aviator after the pilots and the name Ray-Ban chosen to convey that these sunglasses literally banned the rays from the suns from the wearers eyes. The original design featured Ray-Ban's G-15 tempered glass lenses, transmitting 15% of incoming light. The large lenses are slightly convex shaped, to cover the entire range of the human eye and prevent as much light as possible from entering the eye from any angle.

As well as pilots, other groups of people soon found the Aviator useful for purposes. A couple of years after the classic Aviator was developed, Ray-Ban developed a sister style, The Outdoorsman, specifically for activities such as hunting, fishing and shooting.

In the 1940s, gradient lenses and mirror lenses were introduced. These lenses featured a special coating on the upper part of the lens for extra protection, but an uncoated lower lens for a clear view of an aeroplane's controls and instruments.
"People of the Philippines: I have returned" - General MacArthur wades ashore in 1944

During World War II, the Aviator gained more fame in the mainstream after American army General Douglas MacArthur landed on the beaches in the Philippines in 1944. Dramatic newspaper photographs showed him (and other army personnel) wearing Aviator sunglasses, as they waded ashore. "People of the Philippines: I have returned," said General MacArthur in his speech that day.

In the 1950s and 1960s the Aviator grew in popularity moderately. The oversized style, allowing a lot of coverage for the wearer, meant that soon Aviator sunglasses were being adopted by celebrities and politicians.





Wednesday, 20 April 2016


"Built as strong and sturdy as the personalities that wore them..." 
- The Wayfarer, Ray-Ban Icons



"It's 106 miles to Chicago, we got a full tank of gas, half a pack of cigarettes, it's dark... and we're wearing sunglasses."
- The Blues Brothers, 1980

The Ray-Ban Wayfarer, possibly the most famous, iconic and instantly recognisable sunglasses style in history, and it's easy to see why. The typically black, solid frame and green G-15 lens affords the wearer the desired amount of anonymity, privacy and... well, it just instantly adds cool to any look or outfit, doesn't it?! 

The original patent , filed in 1952
Ray-Ban began selling the Wayfarer in 1956, the first of it's kind and a revolution in eyewear. It had been designed and patented in 1952 by American optical designer, Raymond Stegeman who procured lots of patents for Bausch & Lomb, Ray-Ban's parent company at the time.

The design was new and different from anything that had gone before in two respects - it was to utilise new plastic molding technology, marking a transition from wire and metal frame eyewear into plastic frame eyewear - something not available previously, and also it's intrinsic 1950s style, which reflected Atomic and Space age design and according to design critic Stephen Bayley, "Eames chairs and Cadillac tail fins."

James Dean wearing Wayfarer Sunglasses

The Wayfarer was instantly popular. James Dean wore Wayfarers in Rebel Without A Cause and the sunglasses became forever associated with rock and roll with everyone from Roy Orbison to John Lennon to Bob Dylan donning a pair throughout the fifties and sixties.




Tuesday, 5 April 2016


"If 1937 was the invention of cool, then 1986 was the year it matured..."
- The Clubmaster, Ray-Ban icons


The Ray-Ban Clubmaster is one of the most enduring pieces of the Ray-Ban Icons range. A style which is steeped in fashion history, it might be surprising to learn that the modern Clubmaster was actually developed by Ray-Ban in 1986. Drawing on over 50 years off fashion heritage and history, this iconic browline style is a timeless classic which returns time and time again.

The Browline style was first manufactured in America in 1947 by a company called Shuron Ltd, under the brand, Ronsir. The early Ronsir Browline glasses featured interchangeable eyewires, bridges and brow pieces, giving the wearer the ability to completely customise and change the look and colour of the glasses as they desired.

Malcolm X in 1965 wearing browline glasses. Image Michael Ochs.
The Browline features a thick upper part to the frame, giving the impression of eyebrows and lending the style it's name, and usually a thin, metal or plastic lower eye frame. The Browline was quickly picked up on and emulated by other eyewear manufacturers, who developed the design further into mens, womens and unisex designs and incorporating features such as unique plaques and materials, including plastic brows made to look like woodgrain which were popular for a time in the fifties.

James Dean in browline glasses
The browline became one of the most popular styles in the fifties and sixties, where the style accounted for half of all glasses sold in America in the 1950s. The style got it's footnote in history when it was worn by figures such as black liberationist, Malcolm X who was frequently photographed wearing browline glasses and also president Lyndon B. Johnson, who was famously pictured wearing browline glasses when he signed his national statement regarding the signing of the 1964 Civil Rights Act.

More famous browline glasses wearers include American actor, James Dean and London gangster, Ronnie Kray, showing how wide the appeal of the style was to people in all walks of life and culture.

In the 1970s there was a decline in popularity for the browline during a backlash against culture and fashion of the 1950s and 60s, which had begun with the late sixties hippie counter culture. The style was viewed standing for some of the more undesirable conformist aspects of the past and were thought too conservative. Despite this, Shuron, the original manufacturer of the browline, passed 16 million pair sold in 1971 and the style did remain popular among older people. In 1978 the browline style had a resurgence, when an anti-disco backlash effected the popularity of the Aviator and Teashade sunglasses (round, John Lennon style sunglasses) which had been at the forefront of eyewear fashion since the decline of the browline's popularity.