(This article was originally published on Atom Retro's Mod Clothing Chronicles).

A life leading up to Bazaar:

Born in Blackheath, London to Welsh Parents, Mary Quant finished her studies at Blackheath High School and went on to study illustration at Goldsmith's College. Upon finishing her course, Quant took up a post as an apprentice couture milliner, whilst also taking a pattern cutting class in her spare time. It was her experiences during her apprenticeship that led Quant to realise that fashion shouldn't just be reserved for the upper classes, but should also be accessible to a younger, less privileged clientele.

Quant surmised that at the time fashion simply wasn't tailored to the youth market. Inspired by memories from childhood, images of Chelsea Beatniks and flamboyant dance outfits, Quant was to assume the mantle as a pioneer of youth fashion. Teaming up with her husband and business partner, Alexander Plunkett-Greene whom she had had met whilst studying at Goldsmith's College and Archie McNair to take on accountancy, legal and commercial aspects, Quant plotted a fashion revolution that would begin at 138A Kings Road, London.

(This article was original published on Atom Retro's Mod Clothing Chronicles).

Our new Sixties Boutiques blog series will take a look into the roles of key players within the Sixties fashion industry, celebrating their inspiring stories and innovative ideas. Kicking off with the tale of Barbara Hulanicki's and Stephen Fitz-Simons famous BIBA store.

From Art College to freelance fashion illustrator to mail order innovator to boutique proprietor. A whirlwind exploration of Barbara Hulinicki's BIBA.

There's always been a certain propensity for the avid fashion connoisseur to acquire designs that their beloved icons so gracefully adorn. Biba's Postal Boutique was the first instance of Barbara Hulanicki pursuing avenues that explored the desirability of the 'As worn by' celebrity culture. The ability to affordably design and dress fashion fans in styles akin to icons such as Bardot was to prove a lucrative career choice. BIBA's Postal Boutique unleashed a suitably chic Retro gingham dress to the Sixties scenesters via an advert in the Daily Mail (May 1964). In less than one day the response was emphatic, with four thousand orders taken and the total eventually reaching a staggering seventeen thousand. Fast forward less than 4 months and BIBA's first store was all set to open. A haven for Mod Girls with boundless Retro wares, Mod Clothing and raving sounds!

Biba's original Pink Gingham Dress

Barbara Hulanicki was always keen on developing Mod silhouettes into a more three dimensional style. She pictured her happy clients looking just like the designs she had originally drawn...Extravagant, decadent and the place to be, The first BIBA store opened in Kensington in September, 1964. A walk in cat-walk with Retro, Art Deco influences and lavish scenes, BIBA set out to be style, substance and a hip hangout. A beacon of celebrity couture and Mod chic styles, BIBA's reputation rapidly grew. A rock and roll and celebrity haunt, the BIBA interior was a stage, complete with it's own wardrobe designer, a plethora of willing performers and artistes as well as a confident crowd of affluent, young clientele. Delightful Mod clothing in clever and innovative colour palettes set against a backdrop of Victorian furniture and Retro antiques caused a stir amongst the customer base of mainly women under the age of 25.

Clever marketing campaigns saw clothes draped on hat stands or period furniture and accessories neatly displayed in bowls. The frenzy for the latest BIBA designs was immense and the shop would be over-run by eager customers. BIBA witnessed unequivocal growth from an entirely unwitting viral marketing campaign that saw brand recognition surge through unbridled word of mouth, after all even the staff formed part of BIBA's loyal customer base. A certain air of sophistication and authority could be assumed by working in a place of such social stature. The instant understanding of what customers wanted, their desire to dress like icons and idols of stage, screen and music made BIBA a hot spot for young society girls, but moreover the affordable prices made their dreams come true and thankfully not at the expense of their bank balance.

For just 10% of the average weekly wage, BIBA could kit girls out like the stars. Even the stars themselves got in on the action, gratefully snapping up the latest new and trendy threads from the boutique BIBA. The relatively new concept of fast fashion it could be argued was born in the Sixties. What the Mod Girls, Cathy McGowan et al dressed in on Friday's Ready Steady Go would be on the shelves of BIBA boutique in the form of an affordable replica first thing Monday morning.

The Overtures in their Madcap England threads

The UK's premier Sixties tribute band, The Overtures are busy touring Holland with their excellent Bootleg Sixties show currently, but you can now enjoy your Overtures show whenever you want with the new, long awaited, Bootleg Sixties show DVD,  Live From The Playhouse!


Featuring highlights from the show and 38 songs from The Overtures extensive repertoire, including songs from The Beatles, The Who, The Kinks, The Rolling Stones and many more and DVD behind the scenes and interviews extras.


The DVD is £15.00 plus P&P and can be purchased from the Bootleg Sixties website here.

The Ray-Ban Clubmaster is one of the most enduring pieces of the Ray-Ban Icons range. A style which is steeped in fashion history, it might be surprising to learn that the modern Clubmaster was actually developed by Ray-Ban in 1986. Drawing on over 50 years off fashion heritage and history, this iconic browline style is a timeless classic which returns time and time again.

The Browline style was first manufactured in America in 1947 by a company called Shuron Ltd, under the brand, Ronsir. The early Ronsir Browline glasses featured interchangeable eyewires, bridges and brow pieces, giving the wearer the ability to completely customise and change the look and colour of the glasses as they desired.

Malcolm X in 1965 wearing browline glasses. Image Michael Ochs.

The Browline features a thick upper part to the frame, giving the impression of eyebrows and lending the style it's name, and usually a thin, metal or plastic lower eye frame. The Browline was quickly picked up on and emulated by other eyewear manufacturers, who developed the design further into mens, womens and unisex designs and incorporating features such as unique plaques and materials, including plastic brows made to look like woodgrain which were popular for a time in the fifties.

James Dean in browline glasses

The browline became one of the most popular styles in the fifties and sixties, where the style accounted for half of all glasses sold in America in the 1950s. The style got it's footnote in history when it was worn by figures such as black liberationist, Malcolm X who was frequently photographed wearing browline glasses and also president Lyndon B. Johnson, who was famously pictured wearing browline glasses when he signed his national statement regarding the signing of the 1964 Civil Rights Act.

More famous browline glasses wearers include American actor, James Dean and London gangster, Ronnie Kray, showing how wide the appeal of the style was to people in all walks of life and culture.

In the 1970s there was a decline in popularity for the browline during a backlash against culture and fashion of the 1950s and 60s, which had begun with the late sixties hippie counter culture. The style was viewed standing for some of the more undesirable conformist aspects of the past and were thought too conservative. Despite this, Shuron, the original manufacturer of the browline, passed 16 million pair sold in 1971 and the style did remain popular among older people. In 1978 the browline style had a resurgence, when an anti-disco backlash effected the popularity of the Aviator and Teashade sunglasses (round, John Lennon style sunglasses) which had been at the forefront of eyewear fashion since the decline of the browline's popularity.

If you're in the Netherlands this March and April, make sure you catch the UK's premier 60s Tribute band, The Overtures on tour!

The Overtures are kicking off 2016 with a 5 week tour of Holland at the end of March and throughout April, and we dare say they might be sporting some of their Madcap England clobber on stage too! The band were recently photographed wearing Madcap England shirts, jackets, suits and shoes for their new promo pics!

Check here for the full list of tour dates

Here's some brand new promo pics of the UK's top Sixties Tribute band, The Overtures for 2016, straight off the presses!

Here's the band as a four piece, Den Pugsley, Steve Phypers, Jamie Cook and Chris Skornia, wearing Madcap England Blue Pinstripe Suits.

The Overtures boast over 400 songs in their repertoire, covering every aspect of 60s music from Merseybeat classics from The Beatles and The Searchers, to Surf rock sounds of The Beach Boys, folk rock from The Mamas and The Papas and Donovan, through to R&B blues from The Rolling Stones, Mod rock from The Who and carrying on to the psychedelic power of Jimi Hendrix. They guarantee there will be something for everyone in their comprehensive Bootleg Sixties theatre show!

Look out for new tour dates from The Overtures soon!

Check under the cut for more fab pics of The Overtures in Madcap England.

Marmalade are well known for their fabulous 1960's inspired dresses. Their Autumn Winter 15' collection is no different! Full of bright colours which is the perfect way to inject a pop of colour into your Winter wardrobe to liven up an outfit on a dreary day.

First established in 2001, Marmalade first started out as a boutique shop specialising in Vintage clothing. That same year Marmalade launched their own line of 1960's Mod inspired clothing. They have been thriving ever since, creating new stunning items every season.

Every piece of Marmalade's clothing is 1960's Mod inspired. They always contain bright colours, bold designs and distinctive Retro vibes. Conveying Vintage Sixties patterns in a thoroughly modern way, Marmalade dresses invoke a longing for Retro nostalgia in some and a daring and new look for others. The dresses cover both day time and evening wear and there is definitely the perfect Marmalade dress out there for anyone!

Check out the AW15 Marmalade Collection:




Marmalade striped 60s Winter coat. A bold and beautiful coat which is the perfect way to inject colour into your Autumn/Winter wardrobe!

Matching coat available.

Pre Order now: Stock expected 19th October.

















Marmalade 60s centre striped dress. Contrasting graph print and block colour mini skirt it has all the qualities of the perfect 1960's Mod dress.

Pre Order now: Stock expected 19th October.












Marmalade 60s dogtooth Winter coat. Crafted with heavy weight virgin wool, it is the ideal coat to keep you warm this Autumn/Winter! Gorgeous dogtooth design throughout in red and cream.

Matching coat available.

Pre Order now: Stock expected 19th October.













Marmalade 60s colour band dress. Featuring Space Age style contrast colour bands in a luxurious stretch wool jersey. The perfect item for your Mod dress collection!

Pre Order now: Stock expected 19th October.









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